Tackling Inequalities in Medau Mode

Medau recently were awarded £24k funding from the Sport England Tackling Inequalities Fund, via EMD UK. The fund is to enable formats to be delivered to hard to reach cohorts during the COVID-19 pandemic.

Medau decided to create a DVD to send to Care Homes to enable their residents to access a variety of seated classes from the safety and comfort of their TV lounges.  The DVD will be distributed via Care Homes magazine which goes to every care and residential home in the country.  A preview article about Medau and the DVD is in the September issue and the DVD will be distributed with the November issue.

As regularly proven, keeping active is essential for both physical and mental wellbeing and with over 70 years of activity in the UK, Medau Movement is well suited to embrace this demographic.

Barbara (Rose) invited me as Head of Sales and Marketing at EMD UK so I could witness first hand how the classes would look and to give feedback on the concept.

When I arrived at the venue: Coltfoot Mill in Oxted Surrey, designated teachers for the day Jane, Jo, Margaret, all told me they were a little nervous and had hardly slept the night before. Barbara Rose was the same even though she wasn’t teaching.  However, watching them deliver their classes in one take, their levels of knowledge, professionalism and presentation were faultless.

Alex, the very reassuring videographer helped put Margaret, Jo and Jane (henceforth known as The One Take Wonders) a little more at ease and he, too, was impressed by their professionalism and presentation.  

The combination of recorded music and Margaret’s piano improvisation was perfect for this project. 

 I have observed, participated in sessions and seen a variety of instructors across the country but I  have to say it was so enjoyable and pleasing to see your teachers being utterly perfect examples to follow. 

This project will raise the profile of Medau in a highly appropriate potential clientele and will allow the content also be used to showcase the format to new instructor recruits going forward.

Brett Pearson